| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-806-105 | Google Inc. | Herman, Kerry ;Eisenmann, Thomas ;Eisenmann, Thomas | Competitive strategy | Global Industry and Competition Analysis( IB351738001 ) |
| 2 | 9-303-003 | P&G Japan: The SK-II Globalization Project | Bartlett, Christopher A. | General management | Global Industry and Competition Analysis( IB351738001 ) |
| 3 | 9-801-194 | Amazon.com--1994-2000 | Applegate, Lynda M.;Collura, Meredith | General management | Global Industry and Competition Analysis( IB351738001 ) |
| 4 | 9-602-175 | Innovation at Progressive (A): Pay-As-You-Go Insurance | Frei, Frances X.;Rodriguez-Farrar, Hanna | Service management | Global Industry and Competition Analysis( IB351738001 ) |
| 5 | 9-104-048 | Hewlett-Packard-Compaq: The Merger Decision | Palepu, Krishna G.;Barnett, Jonathan | Other | Global Industry and Competition Analysis( IB351738001 ) |
| 6 | 9-701-035 | Walt Disney Co.: The Entertainment King | Rukstad, Michael G.;Collis, David J.;Levine, Tyrrell | Other | Global Industry and Competition Analysis( IB351738001 ) |
| 7 | 9-702-442 | Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century | Yoffie, David B.;Wang, Yusi | Other | Global Industry and Competition Analysis( IB351738001 ) |
| 8 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Global Industry and Competition Analysis( IB351738001 ) |
| 9 | 9-704-430 | Wal-Mart Stores in 2003 | Ghemawat, Pankaj;Bradley, Stephen P.;Mark, Ken | Other | Global Industry and Competition Analysis( IB351738001 ) |
| 10 | 9-705-448 | Kodak and the Digital Revolution (A) | Gavetti, Giovanni;Henderson, Rebecca M.;Giorgi, Simona | Other | Global Industry and Competition Analysis( IB351738001 ) |
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